By definition, SMEs have up to 299 (EU) or 499 (D) employees. Because of their success, the German Mittelstand (Mid-sized Business Sector) also includes larger international companies, as long as they remain owner- or family-run.

In contrast to other European markets, family businesses dominate almost 95% of German SMEs.

Because of their greater connection, they think and act in a long-term and trustworthy manner.

Hidden champions are companies that are world market leaders (No. 1 on their continent and top 3 worldwide), but hardly anyone knows about them due to their usually relatively small niche market.

There are around 2,700 “hidden champions” worldwide – around half of them are German SMEs. In addition to market leadership, they are characterized by high margins.

Fast, flexible, family-run. All of these characteristics lead to a higher level of innovation than the rest of the market, by almost 50% according to studies. SMEs will therefore continue to determine the economy tomorrow.